After Trusted MFG finished their brand-discovery, they sought out Creative Cat and Mission 3 Media to assist with the design and development of their visual branding materials. To guide the design and development, we used the brand discovery to drive ideation through down to the messaging. We wanted to ensure that we visually and verbally showcased what set Trusted MFG apart from competitors. For instance, branded taglines such as, “to us, this is art,” led to the decision to forego over-using welding shots and gritty metal-type imagery. We did this in several different ways. For starters, we softened their website’s look overall by capturing detailed, more “artsy” shots involved in metal fabrication. We also utilized their bright color palette and paired it with lines and angled edges and combined it all in a way that showcases their work as if their website was a digital art gallery.