Client: James Medical Home Care Equipment
SERVING FORT WAYNE’S HOME MEDICAL EQUIPMENT NEEDS FOR OVER 40 YEARS
Print + Collateral, Traditional Marketing
Since beginning work with James Medical 4 years ago, Creative Cat has been working to help improve the quality of the brand by bringing modern design into their advertising elements. The challenge to overcome is incorporating modern design while still featuring home medical equipment in a way that doesn’t disconnect James Medical from their senior demographic. Therefore, we aimed to strike the perfect balance with the brochure by using high- quality photography of staff and customers, paired with brand-driven copy that focuses on the heart behind their customer-centric service. And to give it a high-end feel, we went with thicker stock and a soft-touch finish.