Prior to Old Crown hiring Creative Cat for their new website, the company was operating with its original site, which was built in 1999 when Old Crown first opened. When beginning this project, Mike Woodruff, owner, communicated to Creative Cat that he wanted the website to reflect Old Crown’s atmosphere and quirky personality. Another important factor was what he didn’t want the website to look like: “stereotypical coffee shop,” as he takes pride in Old Crown’s unconventional and quirky environment. Therefore, the final design and layout of the website were deliberately made to encompass the atmosphere and personality of Old Crown.