When the founder of Music Encounters approached Creative Cat, his ask was not for a website, but help in drumming up enough business to get in a financial position that would allow him to bring on, full-time, his financially-struggling star employee. After building a brand, and a brand-driven website, Creative Cat designed, launched and managed an awareness campaign to boost student sign- ups. At the time, Music Encounters had a total of 100 students and the goal was to have 175 students within six months. The goal was met and even blown away soon after; less than a year after the campaign launch, Music Encounters reached 230 students and is currently looking for a second location.