CreativeCat extracted and built a brand for Music Encounters. This video project’s purpose was to highlight the heart-side of the brand and The Why that drives the company, and to utilize it in various digital spaces to resonate with potential students.
When the founder of Music Encounters approached Creative Cat, his ask was not for a website, but help in drumming up enough business to get in a financial position that would allow him to bring on, full-time, his financially-struggling star employee. After building a brand, and a brand-driven website, Creative Cat designed, launched and managed an awareness campaign to boost student sign- ups. At the time, Music Encounters had a total of 100 students and the goal was to have 175 students within six months. The goal was met and even blown away soon after; less than a year after the campaign launch, Music Encounters reached 230 students and is currently looking for a second location.