Client: Music Encounters
Music is Life-Changing Video
When the founder of Music Encounters approached Creative Cat, his ask was not for a brand video, but help in drumming up enough business to get in a financial position that would allow him to bring on, full-time, his financially-struggling star employee. To help fulfill the need, Creative Cat extracted and built a brand for Music Encounters. This video project’s purpose was to highlight the heart-side of the brand and The Why that drives the company and to utilize it in various digital spaces to resonate with potential students.