FORT WAYNE MEN'S BASKETBALL

OBJECTIVE

Drive awareness of the Fort Wayne Men’s Basketball team, and increase community support of the team via social media.

SOLUTION

We communicate the program’s success and growth to build excitement and increase community support. When the team beat #3 ranked Indiana University on November 22 nd, 2016, we rushed the floor with fans to film live video, which reached 20,159 people organically. The excitement led the team to be the most talked about topic on social media. Both “Fort Wayne” and “IPFW” were trending first and second on Twitter, according to Nielsen Social numbers.