BOUGHTER LAW OFFICE

OBJECTIVE

Build Awareness within the Community

SOLUTION

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We created, planned and launched a social media campaign, #Fight4FortYouth, which connected the Boughter Law Office with the Fort Wayne Urban League, a nonprofit organization located in the heart of downtown Fort Wayne. The Fort Wayne Urban League provides employment services, housing development opportunities, and an advocacy program for the youth. The campaign kicked off with a video to inform the general public about the Fort Wayne Urban League as well as Boughter Law Office’s campaign goal: to raise $2,500 in public donation which they would generously match. The video organically reached 8,000 local residents on Facebook.  Throughout the duration of the campaign we continuously created and posted campaign content to the Boughter Law Facebook page to further shed light on the campaign and the Fort Wayne Urban League. The campaign got additional attention from local newspapers and T.V. stations who reached out to the Boughter Law Office for interviews. The goal was met and exceeded within three months. The total donation sent to the Fort Wayne Urban League was $10,100.